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Callicarpa bodinieri var. giraldii ‘Profusion’ (Beautyberry)

Beautyberry 'Profusion', Callicarpa bodinieri 'Profusion'

AGM Award
Callicarpa bodinieri var. giraldii 'Profusion', Beautyberry 'Profusion', Callicarpa bodinieri 'Profusion', Purple Beautyberry, Shrub, Purple Berries

One of the best ornamental fruiting shrubs, Callicarpa bodinieri var. giraldii ‘Profusion’ (Beautyberry) is a medium-sized deciduous shrub, primarily grown for its eye-catching display of purple berries dotting every arching branch like beads on a string. ‘Profusion’ bears clusters of small, lilac flowers along the stems in summer. Attractive to bees and butterflies, they are abundantly followed by compact clusters of bright, glossy, violet-purple fruits in early fall, which persist after the leaves have fallen and stand out beautifully until early winter. Adding rich color to the landscape, they make a lovely contrast with the foliage of lanceolate, purplish leaves when young that turns rosy-pink in fall. A spectacular sight in fall and early winter.

  • Winner of the prestigious Award of Garden Merit of the Royal Horticultural Society
  • Grows with an upright habit, up to 4-6 ft. tall and wide (120-180 cm).
  • A full sun to part shade lover, this plant is best grown in average, medium, well-drained soils. Best flowering and fruit production occurs in full sun. May become leggy in too much shade. Fairly adaptable to different soil types, but fertile soil with good drainage is preferred.
  • Easy to grow and low maintenance, this plant is affected by very few pests and diseases. It is also rarely bothered by deer.
  • Mass in mixed shrub borders, foundation plantings. Perfect also as a specimen plant or deciduous hedge or screen. Best fruit production occurs when these Beautyberry shrubs are planted in groups or massed (better cross-pollination).
  • Blooms on new growth. Little pruning is needed other than removing older twiggy growth to maintain vigor.
  • Propagate by softwood cuttings or semi-hardwood cuttings

Requirements

Hardiness 5 - 8
Heat Zones 3 - 8
Climate Zones 3, 4, 5, 6, 7, 8, 9, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24
Plant Type Shrubs
Plant Family Lamiaceae
Genus Callicarpa
Common names Beautyberry
Exposure Full Sun, Partial Sun
Season of Interest Summer (Early, Mid, Late), Fall, Winter
Height 4' - 6' (120cm - 180cm)
Spread 4' - 6' (120cm - 180cm)
Spacing 72" (180cm)
Maintenance Low
Water Needs Average
Soil Type Chalk, Clay, Loam, Sand
Soil pH Acid, Alkaline, Neutral
Soil Drainage Well-Drained
Characteristics Plant of Merit, Showy, Fruit & Berries
Tolerance Deer
Attracts Bees, Birds, Butterflies
Garden Uses Beds And Borders, Hedges And Screens
Garden Styles Traditional Garden, Prairie and Meadow, Informal and Cottage
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Alternative Plants to Consider

Callicarpa Pearl Glam® (Beautyberry)
Callicarpa Purple Pearls® (Beautyberry)
Callicarpa dichotoma ‘Early Amethyst’ (Purple Beautyberry)
Callicarpa dichotoma ‘Issai’ (Purple Beautyberry)
Callicarpa dichotoma f. albifructa (White Beautyberry)
Callicarpa americana (American Beautyberry)

Recommended Companion Plants

Ilex verticillata ‘Red Sprite’ (Winterberry)
Salvia verticillata ‘Purple Rain’ (Whorled Sage)
Liriope muscari (Blue Lily Turf)

Find In One of Our Guides or Gardens

Small Trees and Shrubs That Attract Birds
Small Trees and Shrubs That Bloom In Fall
Create a Garden with Great Winter Interest
Shrubs and Trees with Colorful Fruits and Berries in Winter
Attractive Shrubs and Trees with Purple Fruits and Berries
Attractive Shrubs and Trees with White Fruits and Berries
While every effort has been made to describe these plants accurately, please keep in mind that height, bloom time, and color may differ in various climates. The description of these plants has been written based on numerous outside resources.
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Requirements

Hardiness 5 - 8
Heat Zones 3 - 8
Climate Zones 3, 4, 5, 6, 7, 8, 9, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24
Plant Type Shrubs
Plant Family Lamiaceae
Genus Callicarpa
Common names Beautyberry
Exposure Full Sun, Partial Sun
Season of Interest Summer (Early, Mid, Late), Fall, Winter
Height 4' - 6' (120cm - 180cm)
Spread 4' - 6' (120cm - 180cm)
Spacing 72" (180cm)
Maintenance Low
Water Needs Average
Soil Type Chalk, Clay, Loam, Sand
Soil pH Acid, Alkaline, Neutral
Soil Drainage Well-Drained
Characteristics Plant of Merit, Showy, Fruit & Berries
Tolerance Deer
Attracts Bees, Birds, Butterflies
Garden Uses Beds And Borders, Hedges And Screens
Garden Styles Traditional Garden, Prairie and Meadow, Informal and Cottage
How Many Plants
Do I Need?
Not sure which Callicarpa (Beautyberry) to pick?
Compare Now

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