Blooming later than most large-leaved rhododendrons, Rhododendron maximum (Great Laurel) is a large, upright branching, evergreen shrub boasting showy trusses of 16 to 24 delicate white to purplish-pink, bell-shaped flowers, 2 in. across (5 cm), in early to late summer. The charming blossoms appear above the foliage of large, leathery, strap-like dark blue-green leaves, 4-8 in. long (10-20 cm), adorned with rusty orange undersides. Often grown as an ornamental, Great Laurel is one of the hardiest and largest evergreen rhododendrons. A splendid and dramatic large foundation plant that is native to eastern North America.

• Grows up to 5-15 ft. tall (150-450 cm) and 5-12 ft. wide (150-360 cm).
• A part shade lover, this plant is best grown in rich, humusy, moist, acidic, well-drained soils. Tolerates full shade. Plant shallowly. Protect from frost to prevent damage to flowers. Mulch annually with leaf mold to retain moisture, control weeds, and cool the soil.
• Perfect for borders, cottage gardens, and naturalistic gardens.
• Rabbit resistant.
• All parts of the plant are poisonous if ingested.
• Toxic to dogs, toxic to cats, toxic to horses.
• Propagate by seed or stem cuttings in fall or winter.
• Native to eastern North America.