Compact, with excellent basal branching, Rudbeckia hirta 'Toto' is a dwarf biennial boasting large, bright golden-yellow flowers, 3 in. across (8 cm), adorned with a chocolate brown cone. Blooming profusely from early summer to frost, it provides weeks of eye-catching color. The flowers are produced in such quantities that they almost cover the bushy fresh green foliage. An outstanding cut flower, its seed heads have good winter interest unless they are used in dried arrangements.

• Recipient of the prestigious Award of Garden Merit of the Royal Horticultural Society.
• Grows in upright clumps up to 12-14 in. tall (30-40 cm) and 10-12 in. wide (25-30 cm). May self-seed and remain in the garden.
• Thrives in full sun in average, medium moisture, well-drained soils. Drought tolerant once established.
• Ridiculously easy to grow and largely trouble-free, this rudbeckia is a great candidate for mixed borders, cutting gardens, or as an accent plant when planted in mass.
• Deer-resistant, the flowers are attractive to pollinating insects, butterflies, and birds.
• Remove and discard spent flowers to encourage extended blooming and prevent unwanted seedlings next season.
• Easily propagated by seed.
• Rudbeckia hirta is native to Eastern and Central North America.