Highly popular in North America and exceptionally cold hardy, Rhododendron 'PJM Elite' is a vigorous and showy evergreen shrub. In mid to late spring, it bears abundant rounded clusters of 10 to 15, trumpet-shaped, vibrant reddish-purple flowers. The foliage of elliptic, glossy, dark green leaves turns reddish-purple in fall and winter. A very reliable performer, this showy Rhododendron is tough and can withstand temperatures as low as -25ºF (-32ºC).

'PJM Elite' is an eminent member of the Rhododendron PJM Group, which includes a series of Rhododendron hybrids resulting from crosses between Rhododendron carolinianum and Rhododendron dauricum var. sempervirens. These hybrids are vigorous, compact, rounded, small-leaved evergreen shrubs that are noted for their exceptional winter hardiness. 

• Grows with a dense, rounded habit, up to 5-6 ft. tall and wide (150-180 cm). 
• Winner of the Rhododendron of the Year Award of the American Rhododendron Society for the Mid-Atlantic, North West, South Central, and South East regions.
• A part shade lover, this plant is easily grown in moist, acidic, humusy, well-drained soils. Plant shallowly in a location protected from strong winter winds. Protect from frost to prevent damage to flowers. Mulch annually with leaf mold to retain moisture, control weeds, and cool the soil.
• Perfect for shrub borders or mixed borders, as a flowering hedge or privacy screen, foundation plantings, and shade gardens. 
• Attracts butterflies, hummingbirds, and birds. 
• Removing spent flowers promotes new growth.
• All parts of the plant are poisonous if ingested.
• Toxic to dogs, toxic to cats, toxic to horses.